Powerful: Building a Culture of Freedom and Responsibility

Powerful: Building a Culture of Freedom and Responsibility di Patty McCord abbatte il vecchio modo di gestire i team e la cultura aziendale e presenta al lettore un modo alternativo per reclutare, motivare e creare grandi team all’interno di un’azienda basata sulla cultura di “Libertà e responsabilità”. E’ un libro …

Growth …Marketing o Hacking?? Capiamone un po’…

C’è chi lo definisce l’ennesimo trend passeggero del digitale dagli Stati Uniti e chi lo definisce l’ultima novità del mondo del Marketing. Ma cerchiamo di capirne qualcosa… Pretendere di scrivere qualcosa di definitivo su un argomento che riguarda il mondo digital (non solo il marketing) è poco onesto intellettualmente, per …

What is Google RankBrain

Recently, Google RankBrainmade another one of its fascinating yet painfully ambiguous announcements: the company is now relying on the power of an artificial intelligence system known as RankBrain to monitor its search results, make progress where necessary, and ultimately guide the development of their core search algorithm. In fact, over …

What’s Link Juice

Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine. The …

Working From Home

If you don’t relish the thought of hustling to a workplace every day or you’re having a hard time securing a local gig, there’s never been a better time to work from home: More than 40 million Americans do it, according to the advocacy group Telework Coalition. And as the economy …